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Ultimate Animal Comfort From Horseware Ireland

By Jayne Rutledge


In 1985 the MacGuiness' created their company, Horseware Ireland. The business was built on the need for horsewares that were more durable and better suited to the comfort of animals. Before long they had taken over the market, leaving their competition with only one recourse. To quickly adjust their products to mimic those of Tom MacGuiness.

The first rug, the Rambo, was a tremendous improvement over what was found on the market previously. The fabric was lighter in weight and water resistant to keep the animals dry and warm. The shape of this rug was detailed to fit a horse properly and not slide around on its body and contained front clasps for consumer ease. This and other products gave them the reputation of being the best and highest producer of turnout rugs in the industry.

The horse products they make demonstrate a highly developed knowledge of horse anatomy and what keeps them most comfortable. The improvements they made on their own products help keep the market fresh and moving forward towards excellence. They have improved the wugs to cover the higher arch of the neck and help keep them comfortable regardless of climate or terrain.

They have made improvements that consist of higher neck covers, front clasps to stop sliding, head and tail guards and light weight rugs designed to keep flies and other pests off of the animal. The variety of different fabrics and fillers that are used will keep your horse comfortable regardless of where you live.

All fillers and fabrics that are used are designed to recover depth and thickness should your horse decide to roll on the ground. This process is called thermo-bonding. The loft of the fabric is what maintains the warmth the rug generates not simply the thickness. They also use a process called rip stop to protect the product. This system works by inserting a stronger nylon thread into the fabric every half inch to prevent tears from enlarging past the stronger thread.

This company has perfected a system of treatment for fabrics that allows them to repel water while maintaining the ability to let body heat and moisture to pass out of it. The chemical bonding process retains the supplicant feel of the fabric to be maintained indefinitely. This nanotech process was revolutionary in the industry.

This company has spent over twenty five years perfecting their products. Because of their dedicated attention to detail they have been voted Britain's best turnout rug for nine consecutive years and the rhino stable rug has been voted best for five years running. They also developed a line of clothing for horse owners and riders that has become very popular in the community.

In an effort to be earth friendly they use nothing but renewable energy sources. The factory in Ireland is operated entirely on wind generated energy. Horseware Ireland is a dedicated member of the ISPCA and donates thousands of rugs for abused animals at the facility and around the world. They are also aligned with an agency that furnishes critically disabled children with horse and carriage therapy.




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