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Why The Toggi Website Is A Good Website Sample For Business

By Essie Osborn


Many online retailers fail in the e commerce area due to poor designs in their webpages and sites. The online retailer Toggi on the other hand has possibly one of the better sites online for retailers in their line of business. This article will look at the main points of why their website is something to be worth admiring and even copying if one wants to succeed in online retail sales and purchases.

One of the factors that make this website easy to use is that it loads fast. Even on a dial up connection the whole page loads up in just a few seconds. Faster connections of 1 mbps or more sees an almost instant connection with all the pictures loaded.

The simplicity of the layout most likely enhances the speed by which it loads. The site opens up with a few graphics on highlighted offers with all the sub topics and products on the left side of the screen. One can select fashion items for men, women and children amongst others on the tabbed organizer on the left side.

The left side also sees a tab that separates the equestrian riding gear and products on the bottom from outdoor apparel on top. The tab is called technical guide tab and is quite interesting. It is a guide that shows the different materials the products are made of and what advantages these materials gives for each of the products in the product line. This sort of additional information being given to customers and prospective customers is something that is quite new and not seen always.

Further clicking on in any tab also opens up a further sub menu that further gives a collection for men women and others such as equestrian use. An accessories section is also quite interesting in that it shows a collection for bags, scarves and even socks that the buyer might be interested in.

Those addicted to social media will not feel lost in this site as links to popular social media are also included on it. Links are available for Twitter, Facebook and Instagram. A tab covering news for products is also included if one wants to know more about their products and product lines that are in the offing or just newly offered.

Registering products bought from their many stores and branches can also be done on the site. This novel idea of keeping customer loyalty and ensuring customer feedback is quite new for most stores in the apparel business. It is something that would be nice if everyone caught on in terms of allowing customers to register their products and comment on it.

Thus in a nutshell, the qualities for a good website for an apparel business can be summed up as having good speed, clear and simple layout, simple directions, and also customer feedback and service. This website can thus be used as an example for other stores to emulate to make themselves not only successful in the real world, but in the virtual world as well.




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